Bioracer

Bioracer is a Belgian company that specializes in designing, developing, and manufacturing high-performance sportswear. They are renowned for their expertise in creating custom cycling apparel using advanced technologies and innovative materials.

Genesis Inc. was tasked with developing a catalog that sales reps can use in the North American market as a tool to sell custom teamwear. I worked as the lead designer alongside Executive Creative Director/Partner, Janet Johnson and Strategist/Partner, Cache Mundy. Together, we established a direction on photography, layout and product presentation. I was responsible for creating visual layouts that complemented the copywriting of Janet and Cache.