Maxim Healthcare
Maxim Healthcare Services provides home healthcare, behavioral care and personal caregiving services across the U.S. As part of a broader brand refresh, Genesis was asked to modernize the Maxim website and elevate the user experience by bringing more warmth, humanity and clarity to a complex services ecosystem.
I worked as the lead designer, reporting to Executive Creative Director Janet Johnson and Digital Creative Director Kirk Erickson. I established the site’s visual language and layout system and curated a library of emotionally resonant photography to reinforce the brand’s compassionate tone. The refreshed design balanced thoughtful UX, updated color use and accessible standards to ensure ADA compliance. Our goal was to communicate trust and compassion across every touchpoint while building a professional, scalable digital presence for a national audience.
