S-PHYRE by Shimano

Shimano is a multinational manufacturing company and world-class leader in cycling components. With a new focus on soft goods, Genesis was brought on to design and communicate a broad spectrum of trade and consumer marketing tools. During this time, we were tasked with creating a brand narrative and dynamic visual voice for the launch of a new performance line, S-PHYRE by Shimano. I worked as the lead designer alongside Executive Creative Director/Partner, Janet Johnson. The language and visual voice we created was used to inform of all S-PHYRE’s digital and print collateral, including trade catalog design, brand book, dealer apps, and various marketing communications.

Scroll right to see various pages designed for the product catalog on tablet.