Nulastin

Nulastin is a personal care brand dedicated to transforming people’s lives through the power of science and passion. Their line offers naturally derived anti-aging skincare and haircare products to people of all ages. Their secret weapon, Elastaplex® Technology, supports the body’s natural ability to stimulate the replenishment of elastin, resulting in revitalized hair and skin.

Genesis was tasked with refining Nulastin’s purpose, vision and mission, as well as rebranding their product packaging and visual voice. My role was lead designer while working closely with Janet Johnson, Executive Creative Director/Partner and Cache Mundy, Strategist/Partner. The language and visual voice we created was used to inform all of Nulastin’s digital and print collateral, including marketing communications, new brand guidelines, website, and social media.

The Nulastin “N” is a dynamic, contemporary element used as the focal point on the new packaging. This, in combination with warm gray and confident type, creates a timeless, elegant solution.