Shimano

Shimano is a multinational manufacturing company and world-class leader in cycling components. With a new focus on soft goods, Genesis was brought on to design and communicate a broad spectrum of trade and consumer marketing tools, highlighting Shimano’s Fusion Concept apparel and footwear to the commuter, adventure, sport and competition segments. I worked as the lead designer alongside Executive Creative Director, Janet Johnson and Digital Creative Director, Kirk Erickson. Together, we designed multiple years of catalogs as well as accompanying digital and print collateral, including trade show, marketing communications, social media and a website reskin.

Click right to see various spreads designed for the product catalog.