UMB Bank

UMB Bank

UMB Bank is a comprehensive financial institution that assists individuals and businesses with diverse banking services, including accounts, loans, and investments, fostering effective financial management. Their personalized solutions prioritize customer contentment, while their community engagement and philanthropic initiatives demonstrate a commitment to societal well-being.

Genesis Inc. was tasked with designing a new website for UMB. I worked as the lead designer reporting to Digital Creative Director, Kirk Erickson. My role was to create the visual direction utilizing existing brand voice, while bringing a fresh perspective to the design. This entailed not only designing pages for tablet and mobile platforms, but also curating photography and integrating complementary textural components.