Shimano Brand Book

Shimano is a multinational manufacturing company and world-class leader in cycling components. Genesis was tasked with designing a brand book that showcases Shimano's apparel and footwear, dedication to sustainability, and passion for cycling in nature. This project unveiled Shimano's holistic approach, integrating product design with environmental stewardship and a deep connection to the outdoors. I worked as the lead designer alongside Executive Creative Director/Partner, Janet Johnson and Strategist/Partner, Cache Mundy.