Krimson Klover

Krimson Klover is a clothing brand based in Boulder, Colorado, focused on crafting apparel using natural, sustainable fibers and responsible manufacturing. They have developed a line full of easy-to-wear, and timeless women’s outdoor, après, swim and travel apparel. The brand embodies women empowerment and a life lived thoughtfully and well. As an all-women team, Krimson Klover firmly believes that when women thrive, we all thrive.

Genesis Inc. was tasked with developing and refining Krimson Klover’s brand purpose, mission and values, while establishing a new visual voice. My role was lead designer while working closely with Janet Johnson, Executive Creative Director/Partner and Cache Mundy, Strategist/Partner. The language and visual voice we created was used to inform of all Krimson Klover’s digital and print collateral, including new brand guidelines, trade show design, brand book, photoshoot guidance, marketing communications, website, and social media. This project was an absolute blast to work on and I thoroughly enjoyed working with the Krimson team.